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This is Why Your Business Needs Its Own Mobile App

If you think that mobile apps are only for big name brands like the banks and big retail chains, you are wrong. More and more small and medium businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days you’ll notice that a lot of small and medium businesses that you deal with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the hair salon at the mall near your house. These business owners are ahead of the game when it comes to taking their marketing to the next level.
In case you are still not sure why anyone would want to build their own mobile platform, here are the top benefits choosing to get your own app sooner rather than later.

Be Visible to Customers at All Times

Statistics show that the average South Africam spends more than two hours a day (!) on his or her smartphone. While probably only a handful of apps make up the bulk of this total usage, it doesn’t change the fact that each person has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

Establish a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

Provide Value to Your Customers

Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers. (Check out PunchMe, a service that lets you create smartphone-based loyalty programs.)

Create Brand Awareness

A mobile app for your business can contribute vastly to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:

Brand: A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.

Recognition: The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

Improve Customer Interaction

It does not matter if you are selling coffe mugs or pest control services, your customers need a way to reach you. Having a messaging feature within your app can really make a difference in the way you communicate with your customers. Now think about it: How many customers would prefer to communicate with you via text than via phone?

Stand Out From the Crowd

Now days mobile apps at the small business level are still fairly rare, due mainly to the high cost of development, and this is where you can take a big leap ahead of your competitors. Be apioneer in your area and offer a mobile app to your customers! They’ll be amazed and 'wowed' by your forward-thinking approach!

Generate Customer Loyalty

Possibly the most important reason why you should have your own mobile app is customer loyalty. With all the noise out there, i.e. roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, social media ads, and email marketing, we slowly lose our effect on customers because of the huge amount of advertising that is surrounding us all. Isn't it time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service? A mobile app creates a way to stay closer to your customers, by always being just a “fingertip” away.